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What we do

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Content strategy

From end to end, we can create and implement a content strategy to increase your company's revenue. We can review existing content, or help you create it, and streamline your content processes to make sure you're efficiently meeting your users' needs.

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Training

We can provide training for your team, in person at your office, online courses or at one of our sessions in London. Training topics include: Writing for the web, Technical SEO for content, Introduction to content strategy, and Agile content. We also offer bespoke training.

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Content Creation

Outsource your copywriting, editing and proof reading requirements to Moore Content. Let us know what you need, whether that is brand new content or an audit and edit of existing content. We also provide social media content and community management and moderation.

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Content audit

If you're seeking quick pointers to refresh your content, try our content audit package. We'll audit your current content and give you recommendations which will help you to restructure and rewrite your content.

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Editorial services

Style guides, tone of voice, editorial planning, content governance, copyediting, proofreading and transcription services available. Rush service available for your urgent editorial needs, delivering quality fast.

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Recruitment and assessment

We can help you create your content team. Whether you need job description advice, contractors on site or permanent employees. We offer assessments to screen your copywriting and editorial candidates to make sure their skills are up to date.

Our Work

We've worked with a range of corporate clients, charities, government departments and digital agencies. Improving your content, shaping your websites and upskilling your content teams.
Client: CRUK

Patient Information

Tasked with refreshing content creation processes and restructuring patient information content and planning a new content management system. Exceeded all KPIs. Shortlisted for BIMA award.

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Content Strategy

Renewed content creation processes, trialled paired writing, produced a new style guide, tone of voice, and trained editors on writing for web. Created content model to drive new content management system.

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Custom CMS with templates

Content model driven CMS with inbuilt templates for content types to ensure consistency, ease of use and no duplication. Create once and publish everywhere, using schema to effectively mark up content.

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User need based content

Prioritised and restructured content according to user needs. Qualitative and quantitative user research refined product to continually meet users' needs.

What our clients say

You need more information? See what some of our clients have said about our content strategists.
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" Excellent project manager and picks things up at lightning speed. Hit the ground running. She can keep on top of an admirable number things at one time and has managed our senior stakeholders with ease."

Caroline Milton

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"What a bubbly and engaging person with a passion for concise copy that delivers its message with deep impact. She's hard working, dedicated, extremely resourceful and would be a great addition to absolutely any team."

Kieren Brown

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"Gemma was a great source of knowledge and support. She’s one of those people who just ‘gets’ digital, and it seems like she can turn her hand to anything in the digital space and managed our team very well."

Amy Sandiford

Latest Articles


Stakeholder Management

How to bring your stakeholders along with you

What should you do when you have resistant stakeholders? You know change needs to happen, but they're just not on board and want to keep the status quo. The trick is to show not tell — bring your stakeholders on the journey with you… Read More

by Gemma Moore , 2 days ago

Content Modelling

Designing a content first content management approach

Everyone knows content is king — but how do you bring this to your tech? By building your content creation tools and processes around your content model, you can truly put the user first and make things easier for your editors… Read More

by Gemma Moore , 7 days ago

Who we are

Moore Content is headed by Content Strategy Director, Gemma Moore. Gemma has over 15 years' experience in content strategy and project management and she comes from an editorial background.
Establishing Moore Content Ltd in 2010, she found that she was increasingly being asked to hire more content professionals and build teams. Utilising her large network of other content professionals, she can pull together teams quickly as projects require.
We're not just a one man band. We offer a fully scaleable content solution with content strategists, editors, copywriters, designers and front-end developers.


Get in Touch

Get in touch with us today and see how we can help you.
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Give us a ring

+44 (0)770 273 6717


We can help whether you'd like some advice on a project, want to hire a content strategist, get a quote for some training, or build a team for a content restructure, redesign or migration. We can work remotely or at your office, depending on your requirements and we have our own premises for training.

Contact Us